Will the digital team break its own records at London 2017?

Will Bolt and Mo sign off with gold? Who are the athletics stars of the future? Fans will be the first to know thanks to Haymarket Network's behind-the-scenes support at the IAAF World Championships

For the next 10 days a rapt global audience of athletics fans will be focussing on the work of Haymarket Network as the agency provides vital digital support at the IAAF World Championships, keeping the world up to date as the results unfold.

Haymarket Network has previously supported the IAAF through two other World Championships, in Moscow 2013 and Beijing 2015. This year, there’s no need for passports as the event is being held in London. And the team will be on site at the stadium and in Haymarket HQ in Twickenham to ensure the website, app and hosting runs smoothly and securely.

Haymarket Network’s transformation of the IAAF’s website began back in September 2012, when it was redeveloped from a static html to database-driven site for the first time.

The revamped site launched in October that year on a new AWS infrastructure, with data derived from multiple locations. Stories that had not been published for more than five years were found, a profile of every athlete was created, and a new live platform created for championship events.

In the past four years IAAF.org has undergone a number of iterations to become the phenomenal sporting resource it is now – a fully responsive website and API platform running the App and Chat bot (just launched by Skype for the London Championships).

In Beijing two years ago, Haymarket Network served 38 million pages to 3 million users spending an average 10 mins on the site. This year, the team hopes these numbers will be beaten as they will be updating 1000s of items of data each session and supporting the largest sport event this year.

If you have five minutes to spare, visit the site at IAAF.org for the timetable/schedules, follow the live blog and get the latest results as they happen. Also download the app available on the App Store and on Google Play.