Haymarket Network’s FS mag – the UK's fastest growing men's title – has teamed up with Baltic Publishing Group in Latvia and Awesome Media in the Middle East to launch the brand in the respective markets and emulate the success of the UK edition.
Awesome Media will print the Middle East edition in English and Arabic. Launching in May, it will reach an audience of 20,000 in UAE, Kuwait and Saudi Arabia. The Latvian deal will see Baltic Publishing Group mirror the UK FS model by teaming up with Sportland – Sports Direct’s retail partner in the region – to magnify copy sales and maximise ad revenue.
Publisher Rachel Marks says: “Interest from global licence partners is an incredibly positive reflection on the editorial product we have created over the past two years. It shows the global appeal of the content. Being able to replicate our UK business model through the partnership with Sports Direct also allows our licence partners to hit the ground running with a strong distribution network and drive commercial revenue.”
Alastair Lewis, Haymarket Consumer Media's international director, says: “I'm delighted that we will be launching FS into two new markets. It’s great to be extending our partnership with Baltic Publishing Group in Latvia, following their hugely successful licence of WhatCar? in the region. We also welcome the introduction of Awesome Media into the arena. This dual-language print partnership is a great example of the new ways we are now working with partners around the globe to extend our brands and take our content to new audiences.”