Transforming the way Volkswagen brands communicate with their retailers
When any of the 16,000 people who work for Volkswagen Group retailers across the UK need vital, up-to-the-minute information about their brand, Hub is where they go. So it’s essential that the lines of communication are crystal clear and the information is 100 per cent accurate.
To make sure it works just the way we’d envisaged, we not only designed the Hub suite of websites, we built it too. And to make sure the retailers always have the right information at their fingertips, we have 14 Haymarket editors embedded at the manufacturer’s offices in Milton Keynes providing first-class editorial standards for the Group’s five core brands, its trade parts operation, bodyshop network, National Learning Centre and sister company Volkswagen Financial Services.
The Hub’s design is tailored to the needs of the client and constantly evolving. Content is targeted to job roles to engage staff and we use extensive statistical analysis to make sure our work is rigorously effective.
According to Michelle Masterton-Smith, Volkswagen Group Marketing and Communications Manager: “The Haymarket Network team has transformed the content since taking over in 2008. They bring the Volkswagen Group new ideas and new thinking, ensuring the service they offer us is first class.”