Transforming the way Volkswagen brands communicate with their retailers
When any of the 16,000 people who work for Volkswagen Group retailers across the UK need vital up-to-the-minute information about their brand, Desktop is where they go. So it’s vital that the lines of communication are crystal clear, and the information is 100 per cent accurate.
To make sure it works just the way we’d envisaged, we not only designed Desktop, we built it too. And to make sure we always have the right information at our fingertips, we have 11 Haymarket editors embedded at Volkswagen Group’s offices in Milton Keynes covering the Group’s five car brands, Volkswagen Financial Services and the Group’s National Learning Centre.
According to Michelle Masterton-Smith, Volkswagen Group’s Events and Internal Communications Manager: “The Haymarket Network team has transformed the content since taking Desktop over in 2008. They bring the Volkswagen Group new ideas and new thinking, ensuring the service they offer us is first class.”