FS in one of the leading UK men's lifestyle titles, with more than 100,000 readers hooked on its essential monthly mix of fitness, style and sport

FS Magazine

FS magazine launched in 2014, spearheading a new distribution model that couples traditional newsstand sales with additional retail and other outlets. This places the brand where its target audience of young style- and fitness-conscious men actually visit and shop, and currently includes Flannels, USC, and Box Nation boxing events, with more partnerships in the pipeline.

The title focuses on fashion and sport, the key areas in the lives of its young male readers. FS is currently 3rd in the men’s lifestyle market with an ABC of 100,467, of which 88% are actively sold. FS also has one international licensed edition in the Baltics.

In addition to creating the FS magazine and website, Haymarket Network sells advertising across all FS platforms – from display to sponsorship to native advertising and branded content – and has partnered with many brands including British Army, Apple, Maserati, Luke, River Island, Flannels, Gillette, Hugo Boss, Puma, Adidas, Nike….

Since its launch FS has won a number of awards:

  • 2016 Paul Frost, Art Director of the Year, British Society of Magazine Editors (BSME)
  • 2016 James Charlton, Men’s Lifestyle Editor of the Year, Highly Commended, British Society of Magazine Editors (BSME)
  • 2014 Launch of the Year, British Society of Magazine Editors (BSME)
  • 2014 Magazine of the Year, National Federation of Retail Newsagents (NFRN)

FS website & social offers a daily dose of entertaining and informative style, fitness, nutrition and sport content.

In less than a year, has gone from having zero following to more than 1.5 million total page views and more than 200,000 unique users per month. And, by engaging with its readers through its exclusive content, expanding social media following and 20,000 weekly-newsletter subscribers, it’s growing by the day.

With sporting heavyweights such as Anthony Joshua as David Haye talking about FS to their 2 million-strong twitter following, or serial moaner Karl Pilkington sharing FS content with his 1.5-million Facebook followers – extends the FS brand beyond a successful print product to reach a global, digital audience.

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