Generating £millions for London 2012 from the biggest single project undertaken by a content marketing agency
The challenge LOCOG set each of its suppliers was to exceed our personal best. Creating a 68-page magazine-style programme for each day of the Olympic and Paralympic Games was certainly our own private magazine marathon.
Especially as we decided that each programme should contain fresh content reflecting the events of the previous day while previewing the day itself.
Not only that, we also produced magazines for the ceremonies, the souvenir programmes, the London Festival guide, and London Prepares programmes for the test events that led up to the Games.