Capturing the emotions of world-class matches with programmes that keep the game alive long after the final result
The world of cricket is changing fast, and Haymarket’s long-standing relationship with the England and Wales Cricket Board (ECB) continues to reflect and embrace that.
We produced our first programme for the ECB in 2010, and in 2017 produced as many as 16 matchday programmes across the summer covering all of England’s Test matches, one-day international series and Twenty20 series plus the domestic county finals in T20 and 50 overs. We also produced programmes for the women’s T20 Kia Super League and – for the first time – the England Learning Disability team’s tri-series tournament against Australia and South Africa.
As well as continuing to produce publications of the highest quality, we have enhanced and developed our client engagement to find innovative ways of promoting the programme via digital channels and ensuring that the rich content in the programmes reaches as wide an audience as possible.