Focusing on the hard-hitting issues affecting the global procurement and supply chain
CIPS – the world's leading professional body for the procurement and supply chain profession – contracted Haymarket in November 2015 as its global supplier of media and events for its 120,000-strong international community.
Since then we have produced all CIPS media for its Supply Management brand, including its member magazine, website content, email bulletins, social media and jobs board, as well as managing CIPS’ international events portfolio of awards and conferences.
Supply Management magazine, which had a radical makeover when the contract moved to Haymarket, focuses on the big issues, such as the fight against modern slavery, automation and Brexit, to drive readers to other channels. A streamlined website delivers news, analysis and jobs.
Readers and commentators praised the refreshed publication remarking on its "first class reporting", "superb new look and content" and "interesting, enjoyable articles with dramatic pictures".
Our relaunch of the brand in January 2016 included the launch of a new website, hosted on CIPS’ own website. This provides a more tailored experience for members, allowing them to access more relevant content based on where they are and their level of experience.
In addition to a daily email newsletter, which provides CIPS members with the latest news, jobs and events, Haymarket has also launched weekly regional email bulletins to CIPS members outside the UK. These regional newsletters cover MENA, Asia, Australia and Africa.
This recognises the growth of the institute’s overseas membership, and provides them with tailored content enhancing their interaction with CIPS and the brand. Since the first newsletter in January 2016, the Supply Management Daily database has increased by 42%.