Abarths may be small, but they pack a big punch. We’re helping the Italian brand take on its rivals with stories that explain what makes its cars so unique
With race-bred engineering wrapped in a compact Fiat 500-based shell, driving an Abarth is an experience to savour. Abarth has a long history for creating cars that defy conventions – but how do you bring that rich heritage and deep-rooted passion for performance to life for new prospects?
We went behind the scenes at Abarth’s Turin HQ in order to tell the story of the designers, the test drivers, the engineers and Abarth itself.
As a result, we created great content that can be used by any of Abarth’s departments or agencies, in any channel – from social media and dealer training to email campaigns and books.